Prioritizing Enablers of Carbon Footprint Reduction in Media Institutes: An AHP-Based Analysis

Abstract

Abstract

This article provides a comprehensive overview of the carbon footprint of media institutes and underscores the urgent need for sustainable practices in the context of the climate crisis. Media institutions significantly influence public opinion and behavior, making their environmental impact increasingly relevant. This research delves into the various aspects of carbon emissions associated with media institutes, including energy consumption, transportation, infrastructure, and waste management. It also explores the incorporation of sustainability into curricula and operational practices. In addressing the carbon footprint of media institutes during the climate crisis, the Analytical Hierarchy Process (AHP) method plays a significant role. This method allows us to prioritize the enablers contributing to green logistics and low-carbon emissions, aiming for net-zero emissions. Seventeen enablers were selected for the carbon footprint of media institutes, which can be divided into four clusters: Energy consumption, transportation, infrastructure, and waste management. The study involves input from nine experts who assess identified criteria on a comparative scale. Ultimately, the findings highlight the pivotal role that media institutes can play in promoting awareness and action towards environmental sustainability amidst the climate crisis challenges.

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