Journalism and content creation: A comprehensive overview of Indian Youth & News in the Ecosystem of Streaming Media

Abstract

DOI: https://doi.org/10.82471/5ms98-3by78

Journalism is no longer the core business of journalists; it is now the area of content creators.(Goyanes & Gil de Zuniga 2021)It is interesting how the term 'prosumer' is helping to blur the lines between the traditionally separate uses of urban space. The present research paper maps the overlapping ecosystem of the news industry in India. Legacy media and independent content creators and how the youth are reacting to this ecosystem and how they educate themselves in the context of misinformation-misinformation and disinformation. The researchers employ a mixedmethod research design, integrating both quantitative and qualitative approaches. Quantitative survey among 100 undergraduate students followed by thematic analysis of in-depth interview of 10 content creators were conducted. This study demonstrates that the Indian news ecosystem is undergoing a fundamental transformation shaped by streaming media, digital platforms, and the active participation of youth as both consumers and prosumers of news.

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