A Study on the Persistence and Growth of Print Media in Tamil Nadu amidst the Rise of Digital and Social Media in the Recent Times

Abstract

DOI:https://doi.org/10.82471/fa576-x2j28

Print and electronic media platforms have a very important role in ensuring development communication in a country. In India, the government utilizes print platforms to ensure a widecoverage of messages through various newspapers and other similar publications.Print media platforms are a form of traditional media platforms which have a very important role in the process of development communication.The benefits of the print media platforms in India have been mostly influenced by the historical experience of the platforms and also with their association with the freedom movement and also with movements for social reforms and progress. Today the print media platforms, in both developed and under-developed countries are using many modern and highly developed technologies and they also face very strong competition from electronic media platforms. This study studies the circulation trends of the print media: newspaper and magazines in Tamil Nadu and also discussed how the role of print media in recent era. It also concentrates on what is the impact of new electronic media on the print media.(Zacharias, 2021).Tamil Nadu is a leading example in this aspect; with regards to the consumption of news, awareness of news and consciousness of politics and political affairs. This study tries to explain some of the causes behind this dip in growth internationally and the rise in news consumption in India and nationally at the same time. It has adopted a mixed methodology consisting of survey questionnaire, in-depth interviews with publishers, editors and journalists and content analysis of selected print media outlets.

References

1. Arasu, S. (2021, March 10). State of the media in Tamil Nadu-Sibi Arasu. Doing Sociology. https://doingsociology.org/2021/03/10/state-of-the-media-in-tamil-nadu-sibiarasu//

2. Arasu, S. (2021, March 16). Dina Thanthi’s Business Model-Sibi Arasu. Doing Sociology. https://doingsociology.org/2021/03/16/dina-thanthis-business-model-sibi-arasu//

3. Cris. (2018, June 17). Why Tamil Nadu loves its newspaper so much. The News Minute. https://www.thenewsminute.com/article/why-Tamil Nadu-loves-its-newspaper-so-much-83193//

4. Khuntia, D. (2021, April 4). Indian News Media: Its Changing Business Models- DevanjanKhuntia. Doing Sociology. https://doingsociology.org/2021/04/04/indian-newsmedia-its-changing-business-models-devanjan-khuntia//

5. MN4U Bureau. (2024, April 22). “ABC 2023: DAILY THANTHI, EENADU, VIJAYAVANI AND MALAYALA MANORAMA ARE TOP VERNACULAR DAILIES.”Medianews 4u.com. https://www.medianews4u.com/abc-2023-daily-thanthi-eenadu-vijayavani-and-malayalamanorama-are-top-vernacular-dailies//

6. Pande, M. (2020, May 10). Print media: Chronicle of a death foretold. NATIONAL HERALD. https://www.nationalheraldindia.com/india/print-media-chronicle-of-a-deathforetold//

7. Parameswaran. M. (2024, August 13). Top 10 List of Tamil Newspapers [Updated 2026]. THE MEDIA ANT. Retrieved June 16, 2026 from https://www.themediaant.com/blog/list-oftamil-newspapers//

8. Singh, G. (2019, May 12). Never-say-die print media continues to surprise. THE NEW INDIAN EXPRESS. https://www.newindianexpress.com/business/2019/May/11/never-saydie-print-media-continues-to-surprise-1975791.html//

9. Tharoor, S. (2017, May 24). “THERE’S ONE COUNTRY IN THE WORLD WHERE THE NEWSPAPER INDUSTRY IS STILL THRIVING." WORLD ECONOMIC FORUM. https://www.weforum.org/stories/2017/05/despite-the-decline-of-printed-papers-theres-oneplace-that-is-bucking-the-trend//

10. Zacharias, A. (2021, October 21). Print Media in Kerala: An Overview-Anna Zacharias. Doing Sociology. https://doingsociology.org/2021/10/21/print-media-global-national-andregional-trends-anna-zacharias//

11. Zehra, R. (2017, May 25). Print Media Is Still Thriving in India and Here Is Why. The quint. https://www.thequint.com/news/india/rise-of-print-media-in-india#read-more//