The Potential of Framed Social Media Content in Priming Public Opinion: A Case Study on Reaction to India–Maldives Diplomatic Strains

Abstract

This study examines the potential of framed social media content in priming public opinion, using the recent diplomatic tensions between India and Maldives as a case study. Previous studies have proven the potential of social media in framing and priming content for the continuation of agenda-setting. The research evaluates how social media shaped public discourse and nationalist sentiments during this conflict. A mixed-methods approach was employed, combining quantitative survey data from 59 respondents with qualitative analysis of social media content. Key findings indicate that social media played a significant role in rapidly disseminating information and shaping public perceptions and respondents aware of the conflict within 48-72 hours. Celebrity endorsements and viral hashtags like #ExploreIndianIslands and #BoycottMaldives were particularly influential in mobilizing public opinion. The study found that media framing of the conflict invoked nationalist sentiments and the media portrayal strengthened support for India. The research highlights social media's power in creating new meanings and expressions for the public, demonstrating its capacity to frame narratives, prime public consciousness, and drive collective action on nationalist ideologies. These findings have important implications for understanding the role of social media in shaping public opinion and political dynamics in the digital age.

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