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language: en
publication name: Home
issn: 3049-2882
items: Digital Landscape in the Empowerment of Women: A Systematic Literature Review and Future Agenda
items: Role of Physical Wellness and Portrayal of Sports in Films: A Study
items: Consumer Protection: Role of Food Forensics in Ensuring Food Safety
items: The Role of Tangible Symbols in Enhancing Communication among Children with Multiple Disabilities an Integrative Review
items: Why Theory?
items: Perception of Students on Use of AI Technologies in Educational Communication
items: The Haunting Within: Memory, Motherhood, and Supernatural Belief in Hrishikesh Gupte’s Jarann (2025)
items: The Psychology of Media Influence: Shaping Thoughts, Behaviour, and Society
items: Role Of Media To Change Socio-Economic Status By Covering The Demonetisation: A Study
items: Caste and Communication: A Thematic Analysis of Bhojpuri Folk Songs of Bihar
items: Venkatagiri Handloom Weaving: Traditions, Techniques and Contemporary Challenges
items: Themes and Representation of Gendered Expression in Women- Centric Malayalam Cinema from 2018–2022
items: Inclusion and Empowerment of LGBTQIA+ Communities in India: A Socio-Political and Economic Case Study
items: Pre-Launch Injunctions: Reshaping India's Public Health Vs. Patent Debate
items: Translating the 1960's Telugu Novel Repati Velugu into English - A Study of the Primary Challanges
items: Book Review: Literature and Revolution Cultural Shifts: Modernist Persian Influence on 1979 Iran
items: Framing Resistance: Women’s Agency and Identity in the Cinema of Shyam Benegal
items: Legal Analysis of Labour Laws and Role of AI Technology in Protection of Women Workers
items: Public awareness and perception on Health and Disinformation: A comprehensive survey
items: The Intersection of Home and Identity: An Exploration of Easterine Kire's Novel, A Respectable Woman
items: Prioritizing Enablers of Carbon Footprint Reduction in Media Institutes: An AHP-Based Analysis
items: Transcultural Adaptation and Cinematic Humanism: A Comparative Study of Children of Heaven (1997) and Bumm Bumm Bole (2010)
items: Visualizing the Surge: Google Trends Analysis of Post-COVID Consumer Interest in Immunity-Boosting Herbal Beverages
items: Streaming Freedom: Lesbian Visibility and Narrative Liberation in OTTbased Hindi Content
items: Exploring Parasocial Relationships in Podcast Listening: A Study of Tamil Listeners of Motivational Podcasts
items: Media Analysis as a Tool for Indological Research: A Critical Discourse Perspective
items: Technology-Enhanced Pedagogy in Distance Education: Navigating the Opportunities and Challenges in the context of KKHSOU
items: Bridging Theory and Practice: B.Ed. Students' Internship Experiences and Challenges
items: Evolving Portrayals: An Analysis of Indian Tea and Coffee brand advertisements from 2012-2023

Digital Landscape in the Empowerment of Women: A Systematic Literature Review and Future Agenda
type: item
description: Abstract This research focuses on determining women's empowerment in the digital age by examining the key factors that support it through digital media. It focuses on three main areas: 'digital acceptance,' which means the willingness to adopt digital technologies; 'digital adaptation,' the use of these technologies in daily life; and 'gender digital mediation,' how gender affects these processes in larger social and cultural contexts. The study also suggests futuristic studies to address theoretical gaps and promote the creation of inclusive digital policy frameworks. The study adopted the PRISMA methodology. Here, a sum total of 47 articles were selected from the time frame of 2020-2025 and analysed through thematic analysis. This methodology provides a comprehensive, structured analysis of empowering women through digital media. The findings suggest a profound impact of digital media platforms on women's empowerment. Women using such platforms feel financially, economically and socially empowered by digital media. The findings have a far-reaching impact of various challenges and harassment of using this media. Although empowered women face cybercrime, digital harassment and other socio-cultural barriers while using digital media. Despite this, women are willing to use digital media for self-improvement and empowerment. This study shows an extensive picture of the presence of digital media in the lives of women. By synthesizing the study, we elucidate how digital participation fosters autonomy and self reliance. This research provides direction for future researchers and academic practitioners seeking digitally equitable inclusion. References Abima, B., Engotoit, B., Kituyi, G. M., Kyeyune, R., & Koyola, M. (2021). Relevant local content, social influence, digital literacy, and attitude toward the use of digital technologies by women in Uganda. Gender, Technology and Development, 25(1), 87– 111. https://doi.org/10.1080/09718524.2020.1830337 Agyemang, E. F., & Bokp…
subject: Articles
  topic: section
subject: Women empowerment, digital media, digital mediation, social media, digital adaptation, digital empowerment
  topic: keywords
creator: Neha Verma
creator: Gyan Prakash Mishra
rights: Copyright (c) 2026
date: 2026-03-31
publication date: 2026-03-31
starting page: 132
ending page: 147

Role of Physical Wellness and Portrayal of Sports in Films: A Study
type: item
description: Abstract The focus areas include enhancing overall wellness, developing adaptive decision-making skills, and addressing key life challenges such as relationship breakdowns, mental health improvement, and physical well-being. Secondary data for this study were collected from a variety of sources, including books, journals, articles, and other sources. This paper highlights the exploration of physical well-being and the role of sports in movies. We experience physical deformity and mental deformity in our day-to-day life. Lack of confidence, inappropriate physical activities, and a sedentary lifestyle lead to stress and other factors. The human body requires proper guidance of a trainer, nutrients, and emotional wellbeing. Association with like-minded people, shared laughter, clarity in our work, and a proper diet are essential requirements for a meaningful life. For this study, we selected a theoretical analysis of physical wellness and the poignant role of sports in movies. It focuses on the point that people in the present age have no time for physical activity and need an hour of stretchability of the body and interconnection with cognitive development. For this purpose, we focused on the theme of the Amma Nanna O Tamila Ammayi movie. Much of the resources were taken from online web sources, and we watched the movie multiple times from different perspectives for an in-depth analysis of the theme. References A.C. Bhaktivedanta Swami Prabhupada. Bhagavad-gita As It Is. Bhaktivedanta Book Trust, 48th edition, 2022. Andrew Watts et al. “Positive and Negative Themes Depicted in Combat-Related Sports Films.” Global Pediatric Health, 2019. Bijolaxmi Hota. Yoga and Diet for Weight Loss. Rupa Publications, 2019. Hansaji J. Yogendra. Yoga for All. Rupa Publications, 2018. P. Krishnamoorty. The Gains and Glories of the Gita. TTD Publications, 2001. Manoj Kumar & R. Bawthra. “Stress Management Strategies of Students.” Asian Journal of Science and Technology, 2020. Pavan Soni.…
subject: Articles
  topic: section
subject: Cognitive, Physical Wellness, Sports, Movies
  topic: keywords
creator: G. Kiran Kumar Reddy
creator: K. Ravi Kumar
rights: Copyright (c) 2026
date: 2026-03-31
publication date: 2026-03-31
starting page: 124
ending page: 131

Consumer Protection: Role of Food Forensics in Ensuring Food Safety
type: item
description: Abstract Nutritional food is very important for human survival. Today every person spends a lot of money purchasing food products, but due to the lack of quality in these food items our health is badly affected. The right to know about commodities before purchasing is a legal right of consumers, but due to misinformation about altered food items public health is affected. The Food Safety and Standards Authority of India (FSSAI) is entrusted with the responsibility of ensuring food safety and protecting the public health of consumers. The inadequate quality of food products sold in the market leads to serious illness and deaths of many people. Food forensics is a scientific branch that uses various analytical techniques to ensure the safety of food products. It plays a crucial role in determining food fraud and adulteration, helping to ensure food safety and consumer protection. Different analytical techniques of food forensics can be used to analyse food contamination. Thus, strategies using food forensic methods are very useful in the protection of public health. The research mainly aims to analyse the main food laws of India and their implementation to see how food safety is ensured in our country. Further, the judicial approach has been analysed through precedents to identify the challenges faced in protecting the right to quality food for consumers. This research results in exploring ways such as controlling corruption, employing food forensic techniques, effective implementation of food laws and many other ways so that food safety and consumer protection can be ensured. References Food and Agriculture Organization (FAO), The State of Food Security and Nutrition in the World. United Nations, Sustainable Development Goal 2: Zero Hunger Report. FAO Global Hunger Report. World Health Organization, Foodborne Disease Burden Epidemiology Reference Group Report. The Lancet, Global Burden of Disease Study on Dietary Risks. UNICEF, State of the World’s Children Report.
subject: Articles
  topic: section
subject: Food Laws, Consumer Protection, FSSAI, Food Adulteration, Food Forensics
  topic: keywords
creator: Chitra Shukla
creator: G. Indira Priyadarsini
rights: Copyright (c) 2026
date: 2026-03-31
publication date: 2026-03-31
starting page: 117
ending page: 123

The Role of Tangible Symbols in Enhancing Communication among Children with Multiple Disabilities an Integrative Review
type: item
description: Abstract Children with multiple disabilities have challenges in communication due to combined sensory, motor, and cognitive impairments that affect their ability to use traditional language or symbol systems. These challenges often result in limited participation in social and educational environments, leading to isolation and delayed development. Augmentative and Alternative Communication (AAC) systems are essential in addressing these barriers, providing accessible pathways for interaction and expression. Among AAC strategies, tangible symbols—three-dimensional or tactile representations of objects, people, or concepts—offer unique advantages for children with multiple disabilities. This integrative review synthesizes key research findings from 1989 to 2024, analyzing empirical and theoretical studies on tangible symbols and their impact on receptive, expressive, and social communication. The review explores their applications in diverse educational and clinical contexts, integration with AAC systems such as the Picture Exchange Communication System (PECS), and their role in literacy and cognitive development. Findings reveal that tangible symbols foster intentional communication, promote inclusion, and serve as a developmental bridge toward abstract language use. However, issues such as lack of standardized implementation, limited teacher training, and inconsistent follow-up restrict their widespread adoption. The review concludes that tangible symbols represent a practical, low-cost, and evidence-supported AAC tool that can significantly enhance communicative competence and independence among children with multiple disabilities when used systematically and collaboratively across settings. References Ali, E. (2009). The effectiveness of combining tangible symbols with the Picture Exchange Communication System to teach requesting skills to children with multiple disabilities including visual impairment. Journal of Visual Impairment & Blindness, 103(7), 425–435. Al…
subject: Articles
  topic: section
subject: Tangible symbols, multiple disabilities, augmentative and alternative communication, communication development, special education, inclusion, expressive language
  topic: keywords
creator: M. Ramya
rights: Copyright (c) 2026
date: 2026-03-31
publication date: 2026-03-31
starting page: 107
ending page: 116

Why Theory?
type: item
description: Abstract “Theory” has been construed as a staple aspect of monitoring, making and comprehending of all forms of Art including Literature since classical times. Accordingly, Literary Theory rather Theory demands a closer examination so as to dispel fallacies / confusions, that might have been experienced by many a beginner in the realms of Literature, Literary Criticism and Theory, and thereby to comprehend its functionality. In the same breath, it is not surprising and unusual to find the study and pursuit of Theory being done more in a parroting and also in a fragmented manner, and in a similar vein more in an unconnected manner without comprehending its moulding and/or shaping of the making and reading of Literature as a form of art, all the while. Hence the present write-up attempts, in the first place, to interrogate the concept of theory and its role in the making and reading / analyzing / appreciating of Literature as an Art form. While being engaged in this seminal enquiry, the article attempts to differentiate between Literary Theory and Theory, and the consequent expansion of the stature of Literature as an offshoot and being part and parcel of a given Culture (which is the key-component of the matrix / combine of ‘socio-cultural and politico-economic and philosophical’) than merely as a presentation of Life in an imaginative and subjective way on the part of an author. Thus the present attempt, understandably being engaged in ‘de-familiarizing’ Theory, also attempts to verify the un-tenability of the recently put forward critical / theoretical phenomenon in the saga of Theory, known as, “post-theory,” which might have arisen, perhaps, more as an outrage against the ever-proliferating ‘theories’ that have emanated and / or emanating from European-American Academia. At the outset, before getting into an interrogative exploration of “Why Theory?” and its umbilical connection with Literature, it must be gladly conceded that “Theory” has provided the necessary …
subject: Articles
  topic: section
creator: Ch.A. Rajendra Prasad
rights: Copyright (c) 2026
date: 2026-03-31
publication date: 2026-03-31
starting page: 101
ending page: 106

Perception of Students on Use of AI Technologies in Educational Communication
type: item
description: Abstract The integration of Artificial Intelligence (AI) technologies in educational settings has transformed the way students learn, interact with content, and participate in the classroom. This research examines student perceptions of AI applications within learning environments, specifically looking at how these technologies influence their academic experiences, engagement levels, and attitudes toward technology-enhanced education. While AI offers the potential for personalized learning, automated feedback, and adaptive content delivery, understanding student acceptance and trust in AI is crucial for its effective implementation. The objectives of this study are to evaluate students' perceptions of the effectiveness and usefulness of AI technologies in enhancing their learning experiences. To analyse factors influencing student acceptance, trust, and comfort in using AI-driven educational tools and to identify key challenges and concerns students encounter with AI applications in education. The data for this study will be collected through quantitative research methods. Data will be collected through structured questionnaire from the samples. This research seeked to enrich the existing literature on AI in education by offering nuanced insights valuable to educators, policymakers, and developers who are striving to create AI tools that resonate with the unique needs and expectations of students. The ultimate goal is to maximize educational outcomes while nurturing a supportive and student-centered learning atmosphere that fosters engagement and academic success. This research will illuminate the path forward for harnessing AI technology to enhance educational experiences. References Ahmad, Almassaad., Hayat, Alajlan., Reem, Alebaikan. (2024). Student Perceptions of Generative Artificial Intelligence: Investigating Utilization, Benefits, and Challenges in Higher Education. Systems Ajda, Fošner. (2024). University Students’ Attitudes and Perceptions towards AI Tools…
subject: Articles
  topic: section
subject: Artificial Intelligence, Student, Education, Perception, Learning, Communication
  topic: keywords
creator: Meghna Ghosh
creator: Vahini Aravind
rights: Copyright (c) 2026 Home
date: 2026-03-31
publication date: 2026-03-31
starting page: 88
ending page: 100

The Haunting Within: Memory, Motherhood, and Supernatural Belief in Hrishikesh Gupte’s Jarann (2025)
type: item
description: Abstract Hrishikesh Gupte’s Jarann (2025) redefines the aesthetics of Marathi horror by fusing psychological realism with supernatural belief. The film revolves around Radha, a woman haunted by memories of black magic and the emotional residue of her childhood trauma. When she returns with her daughter, Saie, to her ancestral home, Radha’s encounter with an old doll triggers visions that blur the boundaries between reality, superstition, and mental illness. The film examines motherhood, superstition, and moral fear as interconnected themes that reflect personal and collective anxieties. This study interprets Jarann as a philosophical work of psychological horror that employs fear as a tool for self-examination and self-discovery. Using Noël Carroll’s theory of cognitive horror, Barbara Creed’s psychoanalytic feminism, Xavier Aldana Reyes’s affect theory, and Avery Gordon’s sociology of haunting, this paper explores how Jarann transforms the notion of haunting from supernatural intrusion to ethical reflection. The film’s restrained style, sound design, and moral ambiguity align with the realist and reformist ethos of Marathi films. The findings suggest that Jarann represents a new direction in regional Indian horror, where fear becomes a metaphor for the conscience, memory, and the enduring power of belief. References Benshoff, H. M. (2015). Film and television analysis: An introduction to methods, theories, and approaches. Routledge. https://doi.org/10.4324/9780203129968 Blake, L. (2013). The wounds of nations: Horror cinema, historical trauma, and national identity. Manchester University Press. Bordwell, D., & Thompson, K. (2019). Film art: An introduction (12th ed.). McGraw Hill. Carroll, N. (1990). The philosophy of horror: Or, paradoxes of the heart. Routledge. https://doi.org/10.4324/9780203361894 Cloete, S. A. (2022). The cinematic witch: The development of the witch in popular horror films [Repository thesis/dissertation, North-West University]. NWU Repositor…
subject: Articles
  topic: section
subject: Marathi cinema, psychological horror, motherhood, superstition, trauma, conscience, Hrishikesh Gupte
  topic: keywords
creator: Rushikesh Mandlik
creator: Ajit Gagare
rights: Copyright (c) 2026
date: 2026-03-31
publication date: 2026-03-31
starting page: 80
ending page: 87

The Psychology of Media Influence: Shaping Thoughts, Behaviour, and Society
type: item
description: Abstract Media has evolved from a passive vehicle of information to an active agent shaping human thought, behavior, and social norms. From traditional print and broadcast media to today's highly interactive digital and social platforms, media’s psychological impact has grown profoundly, influencing perception, emotion, decision-making, and collective identity. This paper explores the complex relationship between media and the human mind through the lens of media psychology, with particular attention to cognitive processing, emotional responses, behavioural outcomes, and societal implications. Drawing from foundational theories such as Cultivation Theory, Agenda-Setting Theory, and the Social Cognitive Theory of mass communication, the study investigates how repeated media exposure Molds public opinion, reinforces stereotypes, and influences attitudes. The paper also discusses the persuasive mechanisms embedded in media content—framing, priming, narrative transportation, and emotional contagion—and how they contribute to behavioral shifts in areas such as consumerism, political participation, aggression, and prosocial behavior. Particular emphasis is placed on the role of social media in shaping digital identities, echo chambers, and instant gratification behaviors among younger audiences. Case studies on mediainduced panic (e.g., during the COVID-19 pandemic), body image disorders, and political polarization further illustrate the far-reaching psychological and social consequences of uncritical media consumption. The paper concludes with a critical discussion on the ethical responsibilities of media creators, the need for media literacy education, and the importance of interdisciplinary approaches to mitigate media’s negative psychological impacts. Through this exploration, the study underscores the power of media not only to inform but to transform individual consciousness and societal values. References Bandura, A. (2001). Social cognitive theory of mass communic…
subject: Articles
  topic: section
subject: Media Psychology; Cognitive Influence; Behavioural Conditioning; Social Media Impact; Media Literacy
  topic: keywords
creator: Hari Krishna Behera
rights: Copyright (c) 2026
date: 2026-03-31
publication date: 2026-03-31
starting page: 65
ending page: 79

Role Of Media To Change Socio-Economic Status By Covering The Demonetisation: A Study
type: item
description: Abstract Narendra Modi, Prime Minister of India, announced the move of demonetization on November 8, 2016, where 86% of the currency in circulation was invalidated overnight. The Prime Minister also claimed that the action would curtail the shadow economy, reduce the use of illicit cash, and control illegal funding activities. The previous instances of demonetization in India during 1946 and 1978 were minor compared to the 2016 move. It was interesting that major newspapers like Dainik Jagran, The Hindu and Business Line were given more coverage on it. There was an evaluation in the depth of media reporting and analysis after the announcement of demonetization. The press, TV, radio, online and social media struggled to get on top of demonetization. After the glow of this success, demonetization too was initially seen positively by the mass media and media experts. They described it as one more surgical strike against corruption, black money, curbing the illegal goods sales, human trafficking, counterfeit currency and finances for terrorists, Maoists and Naxalites. On the basis of media coverage, 20% of black money was suddenly recovered. The Enforcement Directorate raided several money laundering activities, and tax collection also increased. For example, the Greater Hyderabad Municipal Corporation collected 160 crore rupees in taxes within the first four days of the demonetization. According to The Economic Times report, transactions in e-wallet companies increased by more than 700% in the first phase after demonetization. ASSOCHAM reported that the 154 crore Indian ewallet market is likely to grow to 30,000 crores by the end of 2022. The insurance industry in India is undergoing a digitally enabled transformation. As the use of smart digital services and intuitive products increases, the cashless economy, digital payment, insurance industry and digitization rapidly developed after demonetization. References Beyes P & Bhattacharya R. (2017). India’s 2016 Demonetisa…
subject: Articles
  topic: section
subject: Demonetization and its positivity, impacts by media coverages, research methodology, tabulation and data analysis, major socio-economic changes, study findings and conclusion.
  topic: keywords
creator: Sathish K
rights: Copyright (c) 2026
date: 2026-03-31
publication date: 2026-03-31
starting page: 55
ending page: 64

Caste and Communication: A Thematic Analysis of Bhojpuri Folk Songs of Bihar
type: item
description: Abstract Folk songs have an intrinsic value that provides an impetus to communicate ideas, cultural practices, values, beliefs, and norms among community members. One of the major components of folk songs is their community-based participation and representation of various issues affecting the community through words and music. This paper investigates communication through Bhojpuri folk songs sung by caste-based marginalised communities in Bihar. It assumes that folk songs are not mundane speech acts but rather discursive texts having multiple layers of meaning. The discursive structure of folk songs communicates the context in which they are formed and performed. This study aims to answer the following research questions: What do subaltern communities communicate through their folk songs? In what ways do folk songs facilitate human agency to express lived experiences and social contexts? What are the limitations of the communicative aspect of folk songs? Regarding methodology, a thematic and semantic analysis of the folk songs is carried out, with due consideration given to the sociocultural realities in which they originate and the messages they intend to convey. The study adopts a post-Heideggerian hermeneutic approach whereby the art of understanding the communicative power of folk songs extends beyond the song to its singers and the context in which it is performed. The paper argues that folk songs call for communicative creativity, where text, context, music, expression, cultural memory, and appropriation are interlinked. References Achuthan, N. S. (1987). Folk songs of Uttar Pradesh. Ethnomusicology, 31(3), 395–406. Abu-Lughod, L. (1988). Feminist longings and post-colonial conditions. In Remaking Women: Feminism and Modernity in the Middle East (pp. 3–31). Princeton University Press. Bel, B., Haumont, G. C., & Rairkar, H. (2010). Say it in singing! Prosodic patterns and rhetorics in the performance of grindmill songs. In B. Bel et al. (Eds.), Communication, …
subject: Articles
  topic: section
subject: Folk Songs, Caste, Communication, Bihar, Subaltern, Human Agency, Hermeneutics, Thematic Analysis
  topic: keywords
creator: Sushant Kumar
creator: Pranta Pratik Patnaik
rights: Copyright (c) 2026
date: 2026-03-31
publication date: 2026-03-31
starting page: 38
ending page: 54

Venkatagiri Handloom Weaving: Traditions, Techniques and Contemporary Challenges
type: item
description: Abstract The Venkatagiri handloom tradition in Andhra Pradesh stands as a monumental Indian artisanal craft comprising delicate cotton and silk sarees with elaborate zari borders and Jamdani supplementary weft motifs. The paper aims to analyze in depth the socio-cultural milieu of the craft, its history dating back to royal patronage, raw materials and tools, and weaving techniques particular to this region. It also offers a critical line of discussion about the present-day challenges faced due to labour shortage, increased raw material prices, and market competition posed by powerlooms, alongside developments which include digital marketing, design collaboration, and cooperative development to promote the craft. Drawing from socio-economic studies and sectoral innovation approaches, this paper argues for a middle road between conservation and modernization for the future sustenance of the Venkatagiri handlooms in the global artisanal economy. References One District One Product, Tirupati, Andhra Pradesh (2025). https://tirupati.ap.gov.in/one-district-one-product/ Bhowmik, M. R. (2021). SDGs, social responsibility, institutions and cooperatives: Evidence from the handloom weaving sector in India. International Journal of Rural Management, 17(1_suppl), 97S–114S. https://doi.org/10.1177/0973005221991604 Dohale, V., Ambilkar, P., Gunasekaran, A., & Verma, P. (2022). Supply chain risk mitigation strategies during COVID-19: Exploratory cases of “make-to-order” handloom saree apparel industries. International Journal of Physical Distribution & Logistics Management, 52(2), 109–129. https://doi.org/10.1108/IJPDLM-12-2020-0450 Mamidipudi, A., & Bijker, W. E. (2018). Innovation in Indian handloom weaving. Technology and Culture, 59(3), 509–545. https://dx.doi.org/10.1353/tech.2018.0058 Naik, M. K. P., Bhardwaj, P., & Mishra, V. (2024). Modeling of barriers in the adoption of omnichannel marketing: A case of Indian handloom industry. Research Journal of Textile and Apparel, 28…
subject: Articles
  topic: section
subject: Venkatagiri Handlooms, Profile, History, Raw Materials, Weaving and Challenges.
  topic: keywords
creator: G. Savithri, P. Sujathamma, and N. Vijaya Kumari
creator: P. Neeraja
creator: A. Shobha Rani
creator: Giridhara Rao
creator: M. Divyabharathi
rights: Copyright (c) 2026
date: 2026-03-31
publication date: 2026-03-31
starting page: 29
ending page: 37

Themes and Representation of Gendered Expression in Women- Centric Malayalam Cinema from 2018–2022
type: item
description: Abstract The Hema Committee report released on August 19, 2024 spotlights systemic discrimination, harassment, exploitation, and the overall working conditions of women in the Malayalam film industry. The committee was formed in response to a 2017 assault case involving a well-known Malayalam actress. The findings of the committee are being referred to as the #MeToo moment of the Malayalam film industry. Popular culture and cinema are often described as a mirror to society, reflecting and influencing existing gender roles, norms, expectations, stereotypes, and the position of women. Kerala, a state otherwise known for its high literacy rate and encouraging development indicators, recognized as a progressive society on gender parameters, is not indifferent to gender inequality. In this light, the present study examines how gender issues find expression in regional cinema, i.e., Malayalam films. Five women-centric films from 2018–2022 were chosen to analyse prevalent themes and representations that the cinematic discourse brings to its audience as far as gender issues are concerned. Aami (2018), Prathi Poovankozhi (2019), Vaanku (2020), Sara’s (2021), and Jaya Jaya Jaya Jaya Hey (2022) were analysed employing narrative techniques, looking at ‘film as narrative’ (Speidel, 2012). These films, with female protagonists involved in crisis resolution without help from male characters, passed the Bechdel test (1985), a criterion designed to measure the lack of female agency and gender inequality in Hollywood films. Regional cinema offers a powerful narrative to challenge existing discourse on gender in Indian society. Malayalam cinema is popularly perceived as progressive in its depiction of women. Despite criticism in the past, recent developments such as the formation of Women in Cinema Collective (WCC) in 2017 propelled more realistic, humane, and balanced portrayals of women. This study, by exploring the contemporary landscape of Malayalam films through women characters,…
subject: Articles
  topic: section
subject: Bechdel test, films, gender, Malayalam cinema, narrative, women
  topic: keywords
creator: Naveena Nair
creator: Nidhi Shendurnikar
rights: Copyright (c) 2026
date: 2026-03-31
publication date: 2026-03-31
starting page: 16
ending page: 28

Inclusion and Empowerment of LGBTQIA+ Communities in India: A Socio-Political and Economic Case Study
type: item
description: This paper presents a case study exploring how inclusion shapes the empowerment of LGBTQIA+ communities in India across social, political, and economic spheres. India shows both progress and persistent challenges. Key judicial decisions such as the Supreme Court’s 2018 decriminalization of homosexuality (Supreme Court of India, 2018) and the Madras High Court’s 2025 clarification that homosexuality is not a disorder (Madras High Court, 2025) have improved public awareness and strengthened rights. Civil society organizations have also contributed through recommendations on family recognition, anti-discrimination laws, and access to healthcare. However, national-level progress remains uneven. The Supreme Court’s 2023 refusal to legalize same-sex marriage (Supreme Court of India, 2023) highlights gaps in legal protection. Social stigma continues, with many LGBTQIA+ individuals facing harassment and violence, especially in rural areas (Human Rights advocacy reports). Economically, corporate India has taken a leading role. Companies like Tata Steel and Mahindra have introduced inclusive hiring and support groups (Corporate Diversity Reports, 2024). According to Deloitte (2024), Indian workplaces now show higher comfort levels for LGBTQIA+ employees compared to global averages. The Open for Business City Ratings (2025) report shows that inclusive cities perform significantly better in talent and entrepreneurship. Overall, the case study shows that while court rulings and corporate initiatives drive progress, sustained empowerment requires stronger national policies and broader social acceptance. References Badgett, M. V. L. (2014). The economic cost of homophobia and the exclusion of LGBT people: A case study of India. Washington, DC: World Bank. Chakrapani, V., Newman, P. A., Shunmugam, M., Logie, C. H., Ranadive, S., & Singh, S. (2023). A scoping review of lesbian, gay, bisexual, transgender, queer, and intersex (LGBTQI+) people’s health in India. PLOS Global Public Hea…
subject: Articles
  topic: section
subject: LGBTQIA+ India, Social Inclusion, Political Rights, Economic Empowerment, Judicial Decisions, Urban Inclusion
  topic: keywords
creator: Piu Banerjee
rights: Copyright (c) 2026
date: 2026-03-31
publication date: 2026-03-31
starting page: 10
ending page: 15

Pre-Launch Injunctions: Reshaping India's Public Health Vs. Patent Debate
type: item
description: Abstract With the intersection of science and human welfare, the conflict between affordable public access to essential medicines and incentives for pharmaceutical innovation becomes evident. This conflict is a defining feature of global health policy, but it is nowhere more pronounced than in India because of its constitutional commitment to the right to health and its status as a global producer of generic and biosimilar drugs. India serves as a pivotal arena where this delicate balance is continually tested and redefined. In 2026, the Indian government shifted its focus towards ease of doing business and “trust-based regulatory reforms.” There is a need to examine what impact this shift has on the patent system, particularly in reference to the right to health. A recent judgment from the Delhi High Court in E.R. Squibb & Sons LLC v. Zydus Lifesciences Limited represents the most significant judicial recalibration of India's patent-health balance in a decade (14). It effectively created a new enforcement paradigm that prioritizes patent certainty over immediate generic competition. This article analyzes the judgment within India’s complex legal and economic framework and examines the structural conflict between economic incentives and constitutional rights. It argues that alternative innovation models may offer a sustainable solution to balance these competing interests. References Bandhua Mukti Morcha v. Union of India, AIR 1984 SC 802 (Supreme Court of India). State of Punjab v. Mohinder Singh Chawla, (1997) 2 SCC 83 (Supreme Court of India); Consumer Education & Research Centre v. Union of India, (1995) 3 SCC 42 (Supreme Court of India). United Nations. (1966). International Covenant on Economic, Social and Cultural Rights (Adopted December 16, 1966; entered into force January 3, 1976), 993 UNTS 3, Article 12. United Nations. (1966). International Covenant on Economic, Social and Cultural Rights, Article 15(1)(c). United Nations Committee on Economic, Social an…
subject: Articles
  topic: section
subject: Patent, public health, licensing, constitutional rights
  topic: keywords
creator: Arshpreet Kaur
rights: Copyright (c) 2026
date: 2026-03-31
publication date: 2026-03-31
starting page: 1
ending page: 9

Translating the 1960's Telugu Novel Repati Velugu into English - A Study of the Primary Challanges
type: item
description: This paper introduces Dwivedula Visalakshi, a notable Telugu writer born in 1929, known for capturing complexities of Indian life, particularly women's experiences and lower-middle-class struggles. The translator's experience translating her novel "Repati Velugu" into English is also discussed, highlighting challenges such as comprehending expressions, identifying contextual significance, and finding suitable translation equivalents. These challenges were classified into Primary (linguistic and culture-specific) and Secondary (finding translation equivalents) challenges. The translator's experience emphasizes the importance of cultural and linguistic understanding in translation, and the crucial role of Prof. Somanchi Krishna Sarma in overcoming primary challenges and successfully translating the novel. References: Visalakshi, Dwivedula. Repati Velugu. Vijayawada: Sahithi Publications, 2010. Reprint.
subject: Articles
  topic: section
subject: Translation of a Telugu text into English, primary challenges, linguistic and culture-specific challenges
  topic: keywords
creator: Dr. D. Swati
creator: Prof. P. Hari Padma Rani
rights: Copyright (c) 2026
date: 2026-01-01
publication date: 2026-01-01
starting page: 179
ending page: 188

Book Review: Literature and Revolution Cultural Shifts: Modernist Persian Influence on 1979 Iran
type: item
description: Dr. Md Jamshed Alam’s Literature and Revolution, Cultural Shifts: Modernist Persian Influence on 1979 Iran presents a meticulously researched and compelling exploration of the interplay between literature and socio-political transformation in twentieth-century Iran. At the heart of the study is the claim that Modernist Persian literature not only reflected but actively shaped the revolutionary consciousness that culminated in the Iranian Revolution of 1979. Alam’s work represents a significant contribution to both Iranian studies and the broader field of literary-cultural analysis, foregrounding the critical role of cultural production in socio-political upheavals. The book opens with an in-depth historical contextualization of Iran under Reza Shah Pahlavi, establishing the socio-political backdrop against which modernist literary movements emerged. Alam underscores the authoritarian nature of Reza Shah’s rule, highlighting the use of Savak to suppress dissent and the marginalization of opposition voices. He notes that Khomeini, the prominent religious leader, faced exile, while progressive writers and intellectuals actively critiqued the Shah’s policies, creating an ideological and cultural space for dissent. The narrative emphasizes that the struggle for freedom and democracy in Iran was not merely political but deeply intertwined with cultural expression, particularly through literature. By situating modernist literature within this framework, Alam effectively demonstrates how literary innovation served as both a mirror of societal unrest and a vehicle for articulating critiques of autocratic governance.
subject: Articles
  topic: section
creator: Dr. Md Jamshed Alam
rights: Copyright (c) 2026
date: 2025-12-31
publication date: 2025-12-31
starting page: 189
ending page: 192

Framing Resistance: Women’s Agency and Identity in the Cinema of Shyam Benegal
type: item
description: Abstract Shyam Benegal, a pioneer of India’s parallel cinema movement, crafted films that foreground women's struggles, identities, and resistance within a deeply patriarchal society. His cinematic narratives challenge mainstream depictions of women by focusing on their agency and inner lives. This paper explores Benegal’s treatment of female characters in selected films, including Ankur (1974), Nishant (1975), Bhumika (1977), Mandi (1983), and Zubeidaa (2001). These works not only deconstruct gender roles but also emphasize the intersection of class, caste, and tradition in shaping women's experiences. His cinema interrogates how cultural narratives shape the status of women and how women negotiate their place within traditional institutions. Through a theoretical lens grounded in feminist film theory and postcolonial discourse, the study engages with Benegal's cinematic language to analyze the visual and narrative strategies he employs to articulate female subjectivity. The female characters in his films serve as sites of resistance—both overt and subtle—against institutional and interpersonal structures of domination. The study also contextualizes these portrayals within the broader history of Indian cinema, where stereotypical representations have long prevailed. Furthermore, this research draws on critical film studies to demonstrate how Benegal’s cinema functions as a cultural space for subaltern female voices. Through realist techniques and the consistent collaboration with socially conscious actors, his work carves a niche within feminist discourse in Indian cinema. Ultimately, this paper asserts that Benegal's films present a powerful counter-narrative to traditional Indian cinematic practices and contribute significantly to the feminist re-imagination of Indian womanhood. References Chakravarty, S. (2011). National Identity in Indian Popular Cinema, 1947-1987. University of Texas Press. Chaudhuri, S. (2000). Feminist Film Theorists: Laura Mulvey, Kaja Silv…
subject: Articles
  topic: section
subject: Shyam Benegal, Indian cinema, feminist film theory, agency, identity, representation
  topic: keywords
creator: Chanchal Meghani
creator: Dr.Kaushal Tripathi
rights: Copyright (c) 2026
date: 2025-12-31
publication date: 2025-12-31
starting page: 172
ending page: 178

Legal Analysis of Labour Laws and Role of AI Technology in Protection of Women Workers
type: item
description: Abstract Many poor in India work in different industries as Labour. They face a variety of issues, such as low wages, lack of social safety, job insecurity and different kinds of harassment at work places. The condition of women is still vulnerable as they have to face gender discrimination and even inequality of wages. Even though there are various laws their effectiveness in the industries which are basically from informal sector is still facing numerous challenges. Lack of strict implementation of labour laws has resulted in the violation of labour rights on daily basis. There is no awareness among Labours about their rights have actually increased their suffering. Even if they want to seek legal support there is no proper institutional and legal support for workers. From national to international level there have been number of safeguards for labours. If they are strictly implemented they can strengthen labours. This research aims to analyse the challenges faced by labours specifically women workers. Here researcher mainly studies the laws which can protect their rights and also strengthen them. This research explores ways by which conditions of labours specifically women workers can be improved. By increasing awareness among labours, bringing policy changes and promoting trade unions in every industries their conditions can be improved to some extent. Further various government and non-government organizations can play a key role in reducing challenges of labours. Here AI technology role in protecting women rights at workplace have also been studied. The study concludes by recommending different reforms through which conditions of women workers can be improved.
subject: Articles
  topic: section
subject: Gender discrimination, Sexual Harassment, Informal Sector, Workers, Trade union, International Labour Organization
  topic: keywords
creator: Dr. S . Madhuri Paradesi
rights: Copyright (c) 2026
date: 2025-12-31
publication date: 2025-12-31
starting page: 162
ending page: 171

Public awareness and perception on Health and Disinformation: A comprehensive survey
type: item
description: ABSTRACT Health disinformation is purposefully created to mislead and cause harm, and those who spread it are well aware of this. It is spread gradually via a variety of outlets, including social media, internet blogs, and others. People find it difficult to discern fact from fiction due to the constant onslaught of potentially inaccurate health information, which leads to challenges in society. This study investigates public perceptions of health disinformation, focusing on the Tirupati area employing a KAP (Knowledge, Attitudes, and Practices) model. Findings suggest respondents primarily rely on healthcare professionals and fact-check online sources before accepting health information. While most search for health information through general search engines (like Google) rather than dedicated health websites, social media is a frequent source. Respondents believe social media can combat misinformation through awareness campaigns. A majority also supported regulations to curb the spread of health disinformation. Despite frequent use of social media, few reported encountering specific disinformation. The study concludes that mitigating disinformation requires a multi-faceted approach, including improved health literacy, responsible digital tool use, rigorous monitoring, and community engagement to foster critical thinking and reliable information access. The ultimate goal is a healthier society, free from harmful and misleading information. REFERENCES Borges do Nascimento, I. J., Beatriz Pizarro, A., Almeida, J., Azzopardi-Muscat, N., André Gonçalves, M., Björklund, M., & Novillo-Ortiz, D. (2022). Infodemics and health misinformation: a systematic review of reviews. Bulletin of the World Health Organization, 100(9), 544–561. https://doi.org/10.2471/blt.21.287654 Desai, A. N., Ruidera, D., Steinbrink, J. M., Granwehr, B., & Lee, D. H. (2022). Misinformation and Disinformation: The Potential Disadvantages of Social Media in Infectious Disease and How to Combat Them. C…
subject: Articles
  topic: section
subject: Health, Disinformation, Misinformation, Social media, Awareness, Community, Social media, Education.
  topic: keywords
creator: Bhargavi Savalapurapu
creator: Dr.N.Rajani
rights: Copyright (c) 2026
date: 2025-12-31
publication date: 2025-12-31
starting page: 148
ending page: 161

The Intersection of Home and Identity: An Exploration of Easterine Kire's Novel, A Respectable Woman
type: item
description: Abstract North-Eastern frontier area is very apparent region for its rich tribal culture, custom and patriarchal society as well. North-Eastern frontier zone consists of seven states, called ‘seven sisters’ by their own dialectic languages. “A Respectable Woman" is a novel by Easterine Kire, a Nagaland-based author known for her thought-provoking and nuanced portrayals of life in Nagaland and the North East region of India. Easterine Kire, born in Kohima is an Angami Naga writer. Her works are insights into the Naga culture, history and also the traditions and customs of the Angami society. The proposed paper explores the intricate relationship between home and identity in Easterine Kire's novel A Respectable Woman. Through a nuanced analysis of the protagonist's experiences, this paper explores how the concept of home shapes and is shaped by individual identity. The novel highlights the tensions between traditional expectations and personal desires, revealing the complexities of navigating cultural norms and societal pressures. This paper contributes to a deeper understanding of the intersections between home, identity, and culture, shedding light on the ways in which individuals negotiate their sense of self within the context of their homes and communities. References The Oxford Anthology of Writings from North-East India edited by Tilottoma Misra (Oxford University Press, 2011) Kire, E. (2014). A Respectable Woman. Zubaan Books. North-East India: A Sociological Study by Bimal J. Dev and Dilip K. Lahiri (Anthem Press, 2011) Schoulder-Ocak, Meryam, editor, Trauma and Migration: Cultural Factors in the Diagnosis and Treatment of Traumatised Immigrants. Springer. 2015. Food and Culture: A Reader edited by Carole M. Counihan and Penny Van Esterik (Routledge, 2013)
subject: Articles
  topic: section
subject: Home, Identity, Cultural norms, societal expectations,
  topic: keywords
creator: T. Aruna Jyothi
creator: Dr. Y.S. Sharada
rights: Copyright (c) 2026
date: 2025-12-31
publication date: 2025-12-31
starting page: 142
ending page: 147

Prioritizing Enablers of Carbon Footprint Reduction in Media Institutes: An AHP-Based Analysis
type: item
description: Abstract This article provides a comprehensive overview of the carbon footprint of media institutes and underscores the urgent need for sustainable practices in the context of the climate crisis. Media institutions significantly influence public opinion and behavior, making their environmental impact increasingly relevant. This research delves into the various aspects of carbon emissions associated with media institutes, including energy consumption, transportation, infrastructure, and waste management. It also explores the incorporation of sustainability into curricula and operational practices. In addressing the carbon footprint of media institutes during the climate crisis, the Analytical Hierarchy Process (AHP) method plays a significant role. This method allows us to prioritize the enablers contributing to green logistics and low-carbon emissions, aiming for net-zero emissions. Seventeen enablers were selected for the carbon footprint of media institutes, which can be divided into four clusters: Energy consumption, transportation, infrastructure, and waste management. The study involves input from nine experts who assess identified criteria on a comparative scale. Ultimately, the findings highlight the pivotal role that media institutes can play in promoting awareness and action towards environmental sustainability amidst the climate crisis challenges. References Adam, M. (1975). The Image of Climate Crisis in Media : A Conceptual Metaphor Analysis. 5691. Batmunkh, A. (2022). Carbon Footprint of The Most Popular Social Media Platforms. Benabdellah, A. C., Zekhnini, K., Cherrafi, A., Garza-Reyes, J. A., & Kumar, A. (2021). Design for the environment: An ontology-based knowledge management model for green product development. Business Strategy and the Environment, 30(8), 4037–4053. https://doi.org/10.1002/bse.2855 Berners-lee, M., Howard, D. C., Moss, J., Kaivanto, K., & Scott, W. A. (2011). Science of the Total Environment Greenhouse gas footprinting for small b…
subject: Articles
  topic: section
subject: Analytical Hierarchy Process (AHP), Carbon footprint, Media Institute, Climate Crisis, Sustainable Practices & Environmental Impact
  topic: keywords
creator: Sadiya Samdani
creator: Dr B.S. Rathore
rights: Copyright (c) 2026
date: 2025-12-31
publication date: 2025-12-31
starting page: 125
ending page: 141

Transcultural Adaptation and Cinematic Humanism: A Comparative Study of Children of Heaven (1997) and Bumm Bumm Bole (2010)
type: item
description: Abstract This article undertakes a comparative study of Children of Heaven (Majid Majidi, 1997) and its Indian inspired film Bumm Bumm Bole (Priyadarshan, 2010), focusing on how themes of childhood, poverty, familial bonds, moral agency, and cinematic style are negotiated across cultural, industrial, and aesthetic contexts. Drawing primarily on peer-reviewed scholarship on Children of Heaven and theories of film adaptation and Indian popular cinema, it argues that while Bumm Bumm Bole retains the narrative skeleton and emotional core of Majidi’s film, its shifts in tone, moral framing, and representational economy reflect the demands of Indian mainstream cinema and its ideology. The comparison illuminates broader issues concerning how stories travel across cultures, how fidelity and transformation interplay, and how cinematic humanism is reinterpreted in different socio-cultural settings. References Ebrahimi, M., Yusoff, K., & Salamon, H. B. (2015). Teaching moral values through the film Children of Heaven: A review and qualitative analysis of Islam as a way of life. Mediterranean Journal of Social Sciences, 6(2S1), 331. https://doi.org/10.5901/mjss.2015.v6n2s1p331 Ezra, E., & Rowden, T. (2006). Transnational cinema: The film reader. Routledge. Higbee, W., & Lim, S. H. (2010). Concepts of transnational cinema. Transnational Cinemas, 1(1), 7–21. Hutcheon, L. (2012). A theory of adaptation (2nd ed.). Routledge. Kaur, K. (2004). Singapore cinema: Cultural politics, film genres and representation. Asian Journal of Communication, 14(1), 48–63. Kumar, K. J. (2011). India’s many popular cinemas: Theoretical perspectives. South Asian Popular Culture, 9(2), 99–112. https://doi.org/10.1177/0973258613499095 Leitch, T. (2017). The Oxford handbook of adaptation studies. Oxford University Press. Majidi, M. (Director). (1997). Children of Heaven [Film]. Iran. Naficy, H. (2011). A social history of Iranian cinema. Duke University Press. Neo, J. (Director). (2003). Homerun [Film]. R…
subject: Articles
  topic: section
creator: Dr. Md Jamshed Alam
creator: Dr. Nikhil Anand Giri
rights: Copyright (c) 2026
date: 2025-12-31
publication date: 2025-12-31
starting page: 118
ending page: 124

Visualizing the Surge: Google Trends Analysis of Post-COVID Consumer Interest in Immunity-Boosting Herbal Beverages
type: item
description: Abstract The COVID-19 pandemic precipitated rapid shifts in consumer health behaviour, including heightened attention to immunity-enhancing foods and beverages. This short communication uses publicly available Google Trends data to quantify and visualize changes in public interest toward a set of herbal beverage terms before and after the onset of the pandemic. Monthly Google Trends data (Jan 2018 – Sept 2025) were retrieved for a targeted set of keywords covering broad terms, product-specific queries, and India-specific traditional terms. To enable cross-query comparability we included Vitamin C as an anchor term in every batch and applied anchor-based rescaling to all series. Pre-COVID (Jan 2018–Dec 2019) and post-COVID (Jan 2021–Dec 2021) average monthly interests were computed and compared; 2020 was treated as a transition year and excluded from pre/post averages. Results are shown as a normalized time series and percent change in mean interest. Several terms including Vitamin-C, Ashwagandha, Kadha, and Immune booster spiked around March–June 2020, coincident with the COVID-19 pandemic declaration and early national lockdowns. Quantitatively, many product and culture-specific terms demonstrated substantial percent increases from pre- to post-COVID. Ashwagandha and Vitamin-C show particularly large increases; some lifestyle/product terms (Turmeric latte / Elderberry syrup) show smaller or transient changes. Google Trends shows a rapid and sustained increase in public interest for herbal, immunity-related beverages after the pandemic onset. These signals are useful as a rapid, reproducible proxy of consumer intent and market interest, with implications for public health messaging, consumer safety surveillance, and prioritizing targeted clinical research. References Adzhubei, I. A., Schmidt, S., Peshkin, L., Ramensky, V. E., Gerasimova, A., Bork, P., Kondrashov, A. S., & Sunyaev, S. R. (2010). A method and server for predicting damaging missense mutations. Nature M…
subject: Articles
  topic: section
subject: Google Trends, COVID-19, herbal beverages, ashwagandha, turmeric, immunity-boosting
  topic: keywords
creator: Sudheer Aluru
creator: Sadak Basha Shaik
creator: Godwin Noble Chandar Budadasari
creator: Sayyed Jaheera Anwar
creator: Sameena Fatima Shaik
creator: John Sushma Nannepaga
creator: Mannur Ismail Shaik
rights: Copyright (c) 2026
date: 2025-12-31
publication date: 2025-12-31
starting page: 103
ending page: 117

Streaming Freedom: Lesbian Visibility and Narrative Liberation in OTTbased Hindi Content
type: item
description: Abstract The decriminalization of homosexuality in India in 2018 marked a pivotal moment for queer representation across media. Digital streaming platforms, relatively unrestrained by state censorship, have since emerged as transformative spaces for the depiction of marginalized identities. This study explores the visibility and narrative construction of lesbian identity in Hindi-language OTT content between 2018 and 2025. Employing a qualitative research design grounded in queer theory and feminist film criticism, the research analyses the selected web series and films such as Made in Heaven, Four More Shots Please!, Bombay Begums, and The Married Woman to examine how lesbian desire, intimacy, and agency are articulated on screen. Through textual analysis, supported by audience focus group discussions and interviews with media practitioners, the paper investigates whether OTT narratives signify genuine liberation from heteronormative cinematic tropes or merely reframe them within commercial aesthetics of inclusion. Findings indicate that while OTT spaces have expanded the representational vocabulary of lesbian experience, they continue to negotiate visibility within socio-cultural and market constraints. The study contributes to the growing discourse on digital media’s role in shaping queer subjectivities and reimagining the politics of representation in post-Section 377 India. References Ruchita Sujai Chowdhary & Ritesh Chaudhary (2020). Bollywood Shows Lesbian Women as Stereotypes & Male Fantasies: A Case Study of Lesbian Characters in Hindi Cinema. International Journal of Advance Research and Innovative Ideas in Education, 6(5), 2068–2079. Butler, J. (1990). Gender Trouble: Feminism and the Subversion of Identity. New York, NY: Routledge. Dasgupta, R. K. (2020). Digital Desires: Queer Identity in New Indian Media Cultures. New Delhi: Oxford University Press. Ghosh, S. (1998). Fire and the question of representation. Screen, 39(4), 44–49. https://doi.org/10.1093…
subject: Articles
  topic: section
subject: Lesbian Representation; Hindi Cinema; OTT Platforms; Queer Theory; Feminist Film Theory; Narrative Freedom; Digital Media; Audience Reception; Post-Section 377 India; Cultural Studies
  topic: keywords
creator: Dr.Ruchita Sujai Chowdhary
rights: Copyright (c) 2026
date: 2025-12-31
publication date: 2025-12-31
starting page: 88
ending page: 102

Perception of Students on Use of AI Technologies in Educational Communication
type: item
description: Abstract The integration of Artificial Intelligence (AI) technologies in educational settings has transformed the way students learn, interact with content, and participate in the classroom. This research examines student perceptions of AI applications within learning environments, specifically looking at how these technologies influence their academic experiences, engagement levels, and attitudes toward technology-enhanced education. While AI offers the potential for personalized learning, automated feedback, and adaptive content delivery, understanding student acceptance and trust in AI is crucial for its effective implementation. The objectives of this study are to evaluate students' perceptions of the effectiveness and usefulness of AI technologies in enhancing their learning experiences. To analyse factors influencing student acceptance, trust, and comfort in using AI-driven educational tools and to identify key challenges and concerns students encounter with AI applications in education. The data for this study will be collected through quantitative research methods. Data will be collected through structured questionnaire from the samples. This research seeked to enrich the existing literature on AI in education by offering nuanced insights valuable to educators, policymakers, and developers who are striving to create AI tools that resonate with the unique needs and expectations of students. The ultimate goal is to maximize educational outcomes while nurturing a supportive and student-centered learning atmosphere that fosters engagement and academic success. This research will illuminate the path forward for harnessing AI technology to enhance educational experiences. References 1. Ahmad, Almassaad., Hayat, Alajlan., Reem, Alebaikan. (2024). Student Perceptions of Generative Artificial Intelligence: Investigating Utilization, Benefits, and Challenges in Higher Education. Systems 2. Ajda, Fošner. (2024). University Students’ Attitudes and Perceptions towards AI…
subject: Articles
  topic: section
subject: Artificial Intelligence, Student, Education, Perception, Learning, Communication
  topic: keywords
creator: Meghna Ghosh
creator: Dr. Vahini Aravind
rights: Copyright (c) 2026
date: 2025-12-31
publication date: 2025-12-31
starting page: 76
ending page: 87

Exploring Parasocial Relationships in Podcast Listening: A Study of Tamil Listeners of Motivational Podcasts
type: item
description: Abstract In India, the widespread adoption of podcasts, spurred by the accessibility of low-cost smartphones and data plans, has elevated motivational Tamil podcasts to a vital role in empowering the youth.This study examines the phenomenon of parasocial relationships (PSRs) among 300 young Tamil individuals, aged 18 to 30, residing in Tamil Nadu, who engage with motivational podcasts. The study uses a quantitative online survey to test the Parasocial Interaction Theory to predict the level of PSR, its relations with listening behaviors, host authenticity perception, as well as motivational consequences such as selfefficacy. The findings show that the levels of PSR are moderate-high (M = 3.82, SD = 0.67 on a 5-point scale) and have a strong positive correlation with listening frequency (r = .32, p <.001) and authenticity (r =.45, p <.001). The connection between podcast exposure and increased self-efficacy was mediated by PSRs (b =.28, p <.01). The results highlight cultural peculiarities within the context of South India, where collectivism is an essential value that enhances relationships. Implications imply that podcasters have created ethical authenticity to contribute to the development of youth, which has created a research gap in non-Western media. REFERENCES Al-Mansoori, A., Al-Emadi, A., & Al-Khalifa, H. (2024). Exploring uses and gratifications of podcasts among young Arab audiences: A case study in the UAE. Entertainment Computing, 53, Article 100883. https://doi.org/10.1016/j.entcom.2024.100883 Auter, P. J., &Palmgreen, P. (2000). Development and validation of a parasocial interaction measure: The audience-persona interaction scale. Communication Research Reports, 17(1), 79-89. https://doi.org/10.1080/08824090009388753 Brinson, N. H., Lemon, L. L., & Bender, C. (2022). Investigating the effects of host trust, credibility, and authenticity on podcast advertising. Journal of Marketing Communications, 28(5), 558-578. https://doi.org/10.1080/13527266.2022.20…
subject: Articles
  topic: section
subject: Parasocial Relationships, Motivational Podcasts, Tamil Youth, Podcast Listening Behavior, Media Psychology.
  topic: keywords
creator: Venkatesh M
creator: Dr Sripriya M
rights: Copyright (c) 2026
date: 2025-12-31
publication date: 2025-12-31
starting page: 64
ending page: 75

Media Analysis as a Tool for Indological Research: A Critical Discourse Perspective
type: item
description: Abstract An underexplored area in Indology is the potential impact of contemporary media narratives on understanding Indian history and culture. What is portrayed in today's media, including news, films, and social media posts, has the power to significantly shape the Indology of tomorrow. The present study utilizes critical discourse analysis as its methodological framework to scrutinize how language, power, and ideology intersect within media texts, revealing the underlying biases and assumptions that shape public perception and historical narratives. By focusing on three case studies—the Aryan Invasion Theory, the portrayal of Emperors Ashoka and Akbar, and the narratives surrounding Dr. B R Ambedkar and Mother Teresa—this paper explores how historical events and figures are reinterpreted and represented in contemporary media, influencing not only the cultural consciousness and collective memory but also interpretation of Indological sources themselves. The findings suggest that media analysis is not merely a complementary tool but an essential component of Indological studies. References Adluri, V., & Bagchee, J. (2014). The Nay-Science: A History of German Indology. Oxford University Press, USA. Berry, D. M. (2012). Introduction: Understanding the digital humanities. In Understanding digital humanities (pp. 1-20). London: Palgrave Macmillan UK. Bhandarkar, D. R. (1925). Asoka. University of Calcutta. Bharti, N. (2017). Guru–Shishya tradition of India vs. the fake baba phenomenon. India Foundation Journal, 5(6), 38–39. https://indiafoundation.in/india-foundation-journal-novdec-2017final Blommaert, J., & Bulcaen, C.(2000). Critical discourse analysis. Annual review of Anthropology, 29(1), 447-466. Cabrera, L. (2021). Ambedkar on the haughty face of dignity. Politics and Religion, 14(1), 83-105. Carlson, R., & Shield, B. (2008). Handbook for the Spirit. New World Library. Chattopadhyaya, D.& Gangopadhyaya, M. (1967). Nyaya Philosophy: Literal Translation of Gautam…
subject: Articles
  topic: section
subject: Media Representation, Discourse Analysis, Indology, Decolonization, Genetics
  topic: keywords
creator: Subhodeep Mukhopadhyay
creator: udarshan Therani Nadathur S
rights: Copyright (c) 2026
date: 2025-12-31
publication date: 2025-12-31
starting page: 53
ending page: 63

Technology-Enhanced Pedagogy in Distance Education: Navigating the Opportunities and Challenges in the context of KKHSOU
type: item
description: Abstract The rapid integration of digital technologies has significantly reshaped the landscape of distance education, creating both opportunities and challenges for open universities. This study examines the role of technology-enhanced pedagogy in the context of Krishna Kanta Handiqui State Open University (KKHSOU), with a focus on how digital tools and platforms contribute to learner engagement, accessibility, and quality of instruction. The primary objective is to analyze the extent to which technology supports the university’s mandate of democratizing higher education, while also identifying the barriers faced by learners and instructors. The study employs a mixedmethods approach, combining quantitative survey data from 248 learners with qualitative insights gathered through the different technological tools and practices as seen in the field of ODL with special reference to Krishna Kanta Handiqui State Open University (KKHSOU). This design allows for a comprehensive understanding of both measurable outcomes and lived experiences of stakeholders. Preliminary findings suggest that while technology enhances interactivity, flexibility, and access to diverse resources, its effective use is constrained by digital illiteracy, infrastructural limitations, and regional disparities. The research highlights the need for context-specific strategies to strengthen digital inclusivity and pedagogical support. The study contributes practical recommendations for improving technology integration within distance education, ensuring equitable and effective learning experiences. References Anderson, T., & Dron, J. (2011). Three generations of distance education pedagogy. International Review of Research in Open and Distributed Learning, 12(3), 80–97. https://doi.org/10.19173/irrodl.v12i3.890 Bates, T. (2015). Teaching in a digital age: Guidelines for designing teaching and learning. Tony Bates Associates Ltd. https://opentextbc.ca/teachinginadigitalage/ CAST. (2018). Universal desi…
subject: Articles
  topic: section
subject: Technology-Enhanced Pedagogy, Open and Distance Learning, Kanta Handiqui State Open University
  topic: keywords
creator: Dr. Trisha Dowerah Baruah
rights: Copyright (c) 2026
date: 2025-12-31
publication date: 2025-12-31
starting page: 34
ending page: 52

Bridging Theory and Practice: B.Ed. Students' Internship Experiences and Challenges
type: item
description: Abstract The internship is a vital component of teacher education, playing a significant role in in bringing theoretical understanding with practical experience. This study explores the experiences and various challenges faced by second-year B.Ed. students during their 16-week internship. Using a quantitative approach, data were collected from 132 valid responses. The findings indicate that the internship contributed to professional development by enhancing teaching skills, building confidence and engaging students in teacher-related activities. Students also acknowledged the cooperation and guidance received from their supervisors, along with improvements in conducting morning assemblies, preparing question papers, and corresponding with parents. On the other hand, several challenges were reported such as classroom management difficulties, inadequate infrastructure in allotted schools and challenges in preparing teaching aids and designing constructivist-based lesson plans. However, most students managed lesson planning effectively, suggesting that the pre-internship training was adequate. The study emphasizes the need for improved logistical planning and stronger institutional support to enhance the overall internship experience. References Behera, B., Nayak, S. L., Panigrahi, S., & Panigrahi, C. (2024). Internship of B.Ed. students experience and their personal development. International Journal of Creative Research and Thoughts, 12(3), a198–a205. https://www.ijcrt.org/papers/IJCRT2403025.pdf Gangadhara Chary, K., & Perumal, B. V. (2022). A critical analysis of B.Ed. student teachers perception on school internship program. Education India: A Quarterly Refereed Journal of Dialogues on Education, 11(2), 1–11. Gupta, S. (2019). Perceptions and experiences of B. Ed. students about internship and sessional work. MIER Journal of Educational Studies Trends and Practices, 109–120. http://mierjs.in/index.php/mjestp/article/view/1383 Harish, R., & Patil, S. S. (2022). Eff…
subject: Articles
  topic: section
subject: B.Ed. Students, Internship, Experience, Challenges, Education
  topic: keywords
creator: Dr Rajni Bala
rights: Copyright (c) 2026
date: 2025-12-31
publication date: 2025-12-31
starting page: 23
ending page: 33

Evolving Portrayals: An Analysis of Indian Tea and Coffee brand advertisements from 2012-2023
type: item
description: Abstract This research studies the evolution of advertising in Indian tea and coffee brands from 2012 to 2023, with a focus on gender roles and societal perceptions. Analysing 40 advertisements through qualitative content analysis and assessing sentiments using YouTube comments, the study highlights a notable shift from traditional gender stereotypes to more progressive and inclusive portrayals of gender. It also explores how these advertisements reflect broader societal changes and influence consumer behaviour. Sentiment analysis reveals mixed public reactions to these evolving portrayals. This study deepens the understanding of advertising’s impact on social norms and provides strategic insights for advertisers seeking to connect with contemporary cultural dynamics. References Agius, S. (2013). Qualitative research: Its value and applicability. The Psychiatrist, 37, 204–206. https://doi.org/10.1192/pb.bp.113.042770 Blackstone, A. M. (2003). Gender roles and society. In J. R. Miller, R. M. Lerner, & L. B. Schiamberg (Eds.), Human ecology: An encyclopedia of children, families, communities, and environments (pp. 335–338). ABC-CLIO. https://digitalcommons.library.umaine.edu/soc_facpub/1/ BolañosMelgar, L., & Elsner, R. (2016). A review of advertising in the 21st century. International Journal of Business Administration, 7(4). https://doi.org/10.5430/ijba.v7n4p67 Chatley, P. (2018). Portrayal of women in advertising. International Journal of Research in Humanities, Arts and Literature, 6(7), 15–19. Daymette, L., & Morales, D. M. (2017). The history of advertising. Eirini, T. (2020). The changing roles of gender in advertising: Past, present, and future. 7, 28–44. https://doi.org/10.25364/02.7:2020.2.3 Geena Davis Institute on Gender in Media, & UNICEF. (2021). Gender bias and inclusion in advertising in India. Delhi. Kapur, R. (2023). Understanding norms and values within Indian society. Karamibekr, M., & Ghorbani, A. (2012). Sentiment analysis of social issues. In Pr…
subject: Articles
  topic: section
subject: Tea, Coffee, Advertising, Men, Women, Gender, Indian
  topic: keywords
creator: Venkatesh Siva S
creator: Lawrence Pius M
creator: Dr. Neelamalar M
rights: Copyright (c) 2026
date: 2025-12-31
publication date: 2025-12-31
starting page: 1
ending page: 22